Use Cases

  • Prospects data tool for Sales teams

  • Campaign data tool for Marketing teams

  • Competitive market intelligence data source CMI team

  • Data accuracy maintenance tool for CRM team

  • Customer insights tool for Predictive analytics team

  • Total addressable market analysis data source for Sales ops team

Demand Generation

Access qualified sales leads to run demand generation campaigns, accelerate pipeline creation, reduce sales cycle, grow revenue and expand market share. Avail actionable sales insights that are direct pipeline leads.

Lead Nurturing

Prioritize target prospects based on sales triggers, budget & time frame; execute tailored messaging to right contacts at right time. Implement modern marketing campaign methods leveraging social data, competitive intelligence and sales trigger events.

Predictive Marketing

Discover best-fit sales leads and prospects that are most likely to buy through insight driven data modelling of transactional data, patterns, social data, sales signals, firmographic & demographic data, primary & secondary data , competitive intelligence, technology installations & buyers persona.

Social Analytics

Identify relevant social sentiments, comments, sales signals and feedbacks of your target prospects through social data profiling. SocialConnect tracks audience behaviour and buyer's persona to help craft right message to the right contact at the right time.

Marketing Automation

Pre-built API's / integration for CRM, Marketing automation & Predictive analytics tools to avail most relevant prospects insight and real-time data updates to maintain highest level of data accuracy. Discover best-fit sales leads & strengthen predictive lead score results for targeted campaigns and accurate marketing decision support.

Data-as-a-service cloud

Real-time updates of campaign data ensuring highest level of data accuracy. Avail low cost, flexible & need based data subscription plans with ongoing data maintenance support as an alternate to flat fee based static list purchase.

Account Based Marketing

Identify sales trigger events, craft account based messages to right people at right time through multi channels such as field sales, inside sales, channel partners, email campaigns, digital ads and marketing events


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