Data-as-a-service Cloud

Transforming B2B Marketing tech

The B2B Marketing Data Problem

B2B marketers & marketing agencies rely on transactional data and external marketing lists to execute marketing and advertisement campaigns. However such data sets are often incomplete, become outdated fast and lack analytics & actionable insights. Sales teams spend lot of time doing manual search to identify target prospects and discover sales intelligence. This result in lack of productivity, poor customer retention, declining revenue growth and low ROI on marketing campaign investments.

There is a huge gap in leveraging BigData innovations in this space..

..corresponding to lack of data relevancy, data accuracy, analytics and database maintenance in the old fashioned model. The legacy data vendors are focused on reselling crowdsourced data at flat fee to their customers which gets outdated fast. Companies end-up spending millions of dollars repeatedly to source same data sets for their marketing campaigns from expensive, generic data re-sellers.

Welcome to Modern Marketing

B2B marketers can leverage data driven marketing campaigns and switch from the legacy approach of generic marketing blast approach. You need powerful contact analysis and filtering tools for targeting. Contextual data points are essential to engage with prospects and customers in meaningful ways across multiple channels through content marketing. Marketers need modern marketing data tools that will enable you to access target prospects, contacts intelligence, competitive intelligence, social data & sales trigger events real-time.

Data-as-a-Service

A low-cost, SaaS based marketing data subscription model exclusively designed for B2B marketers. Data can be accessed through an easy-to-use cloud application with full profiles of target prospects with contact intelligence and sales triggers. Advantages include real-time data refresh and on-going data maintenance support ensuring highest level of data accuracy. Marketers can access most recently updated and accurate data with additional sales and social intelligence for timely campaigns with real-time data support for less than one third of flat fee data cost.

Our Data-as-a-Service model offers an automated data mining process to reveal meaningful and valuable insight from large quantities of data. Our data services are powered by data science technologies such as BigData, machine learning, predictive analysis and human intelligence ensuring the most complete, relevant and accurate marketing campaign data sets.


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