B2B marketers & marketing agencies rely on transactional data and external marketing lists to execute marketing and advertisement campaigns. However such data sets are often incomplete, become outdated fast and lack analytics & actionable insights. Sales teams spend lot of time doing manual search to identify target prospects and discover sales intelligence. This result in lack of productivity, poor customer retention, declining revenue growth and low ROI on marketing campaign investments.
..corresponding to lack of data relevancy, data accuracy, analytics and database maintenance in the old fashioned model. The legacy data vendors are focused on reselling crowdsourced data at flat fee to their customers which gets outdated fast. Companies end-up spending millions of dollars repeatedly to source same data sets for their marketing campaigns from expensive, generic data re-sellers.
A low-cost, SaaS based marketing data subscription model exclusively designed for B2B marketers. Data can be accessed through an easy-to-use cloud application with full profiles of target prospects with contact intelligence and sales triggers. Advantages include real-time data refresh and on-going data maintenance support ensuring highest level of data accuracy. Marketers can access most recently updated and accurate data with additional sales and social intelligence for timely campaigns with real-time data support for less than one third of flat fee data cost.
Our Data-as-a-Service model offers an automated data mining process to reveal meaningful and valuable insight from large quantities of data. Our data services are powered by data science technologies such as BigData, machine learning, predictive analysis and human intelligence ensuring the most complete, relevant and accurate marketing campaign data sets.
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