Competitive intelligence is considered as a valuable, integrated component of the sales process. Every company wants to grasp competitor information to beat competition. For this you need a disruptive competitive marketing strategy. Competitive advantage comes from a company’s products or services, innovations, leadership team, marketing campaigns and most importantly from customers. A collaborative approach that builds competitive intelligence and marketing intelligence will enhance marketing campaign effectiveness.
Examine, Understand and Track competitor activities, trending, events, new product introductions, pricing, all product expiry cycle, finance reports, press, customer wins, social data etc to help you stay informed about competitor trends and activities.
Discover competitor customers, key contacts, product usage, product life cycle, social sentiments & sales triggered events to help you design competitor take-out campaigns.
Firmographic & demographic info of competitor customers
Name, title, email, phone of competitor product users
Social data of prospects
Contacts reporting structure
IT installations info of competitor products
Predictive analytics & lead score based on legacy installs
Campaign builder feature for competitive attacks
Web feeds, Pricing, Products, Events, PR of competitors
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