CI-Square

Competitive Intelligence Data Cloud

Competitive intelligence is considered as a valuable, integrated component of the sales process. Every company wants to grasp competitor information to beat competition. For this you need a disruptive competitive marketing strategy. Competitive advantage comes from a company’s products or services, innovations, leadership team, marketing campaigns and most importantly from customers. A collaborative approach that builds competitive intelligence and marketing intelligence will enhance marketing campaign effectiveness.

Strategy

Examine, Understand and Track competitor activities, trending, events, new product introductions, pricing, all product expiry cycle, finance reports, press, customer wins, social data etc to help you stay informed about competitor trends and activities.

Execution

Discover competitor customers, key contacts, product usage, product life cycle, social sentiments & sales triggered events to help you design competitor take-out campaigns.

Benefits of Competitive Intelligence Data Cloud

track competitor customers
launch competitor take-out programs
identify sales triggers from competitor customers
design promotional marketing offers
win new sales deals
win-back market share from competitors
Stay up to date on competitor market activities

Ci-Square

Ci-Square is a SaaS based Data-as-a-Service platform that offers competitive intelligence at strategic and execution level. Through a data driven, algorithmic process, we will capture the most relevant competitor data to support your competitive marketing strategy. The platform gives real-time alerts and updates about your target competitors from web sources in a easy-to-use, easy-to-understand structured format. In additional to the generic competitor data feeds, you can access customer profiles of your competitors, contacts data, social sentiments and sales trigger events. Features include:

Company profile

Firmographic & demographic info of competitor customers

Contact Info

Name, title, email, phone of competitor product users

Social Profile

Social data of prospects

Organisation Chart

Contacts reporting structure

Tech Install

IT installations info of competitor products

Sales Triggers

Predictive analytics & lead score based on legacy installs

Competitive intelligence

Campaign builder feature for competitive attacks

Real Time Alerts

Web feeds, Pricing, Products, Events, PR of competitors


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