SmartWorker: Crowd-Sourced Data Software through Impact Sourcing creates jobs
Corporate360 is a BigData software company, offering SaaS based marketing data cloud software for B2B marketers. The company’s software offers marketing campaign data sets for global B2B marketers. In 2014, Corporate360 launched a crowd-sourced data software – SmartWorker – a social impact program to leverage crowd sourcing to improve their BigData capabilities.
In todays’ digital economy, companies are driving sales and marketing campaigns through CRM, Marketing Automation & Predictive Analytics tools. Data makes them all work. Accurate Data makes them produce higher ROI. Combining primary & secondary data sets and applying human intelligence is a key factor in maintaining accurate and relevant marketing data sets.
Corporate360’s data mining algorithms collect massive amount of business information from millions of web sources. The unstructured data gets normalized based on hundreds of marketing data factors. To ensure accuracy, relevancy and compliance of data sets, C360 innovative SmartWorker crowd sourcing software enables online workers. The cloud based platform allows researchers to perform simple data tasks such as audience discovery, contacts data validation, data privacy compliance verification, permission checks, language translation, data correction including removal of duplicate data and competitor intelligence with real time updates. Regardless of any automation efforts, these are some of the last mile areas where human touch is necessary to maintain data accuracy.
Through SmartWorker software, C360 hires women, youths and physically challenged from low income families across Asia. They are trained to perform simple digital data tasks and earn life changing work income via our online software. “With this unique social crowd sourcing approach, we are able to scale the accuracy of our data mining algorithms to complement the quality of our marketing data cloud platform. Through SmartWorker, we promote Impact Sourcing that benefits disadvantaged people in areas of severely low employment. Till date, we have distributed over $109,000 in wages and impacted over 1220 workers and dependents from remote areas” commented Varun, CEO of Corporate360.
Corporate360 started its first social impact team in Pathanapuram, Kerala in 2013 with 5 members. Presently, the company has 30 employees in their India center. The company is investing half a million dollars to build their own new office facility in Pathanapuram, Kerala to accommodate their growing SmartWorker team.
After successful go-live in India, the company is now scaling up their SmartWorker platform to reach wider audience in ASEAN and create more Internet employment for women and youth from low income communities. Presently, the company is expanding its social impact program to Singapore and Philippines.
“This approach is very unique to innovate new products and commercialize it through social impact. We are now planning to scale up the efforts to widen the reach through Impact Sourcing partner events” says Varun.
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