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Stay Up-To-Date On B2B Marketing Data Best Practices

Data-as-a-Service: Drive More Sales And More Revenue

Published on Thursday, November 23rd, 2017

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The reason behind the failure of most of these marketing campaigns, is lack of quality data. Most B2B marketers and agencies fall in the trap of data resellers and vendors who promise large volumes of market data to them. But the truth is, that most of this data is outdated, invalid or simply, incomplete.

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Corporate360 Social Impact: Educating rural youth on digital skills & future careers

Published on Saturday, October 21st, 2017

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Living this cross-continent life, we see both sides – the forefront of innovation and communities where technology is still foreign, like Padam village of Kerala in India. Earlier this year, we launched a project to provide digital training to kids in this southern Indian village.

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Connecting sales & marketing teams: One dream, one goal – Actionable Sales Leads

Published on Tuesday, October 17th, 2017

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In this time and age, the volume of data available online is expansive in nature. Social channels, mobile applications and digital communities to name a few have particularly made it easy to find a business’s prospect data.

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3 steps to cleaner and accurate marketing campaign data

Published on Tuesday, October 3rd, 2017

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One of the biggest challenges faced by businesses is being able to get hold of marketing data that doesn’t just speak of volume, but also delivers results. Most marketing data vendors offer data lists that are inaccurate, erroneous or incomplete – in short, dirty data.

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The benefits of Account-Based Marketing for enterprises

Published on Tuesday, September 26th, 2017

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B2B marketer still resort to buying data lists from vendors and data resellers for their marketing and advertising campaigns. And one of the reasons behind still continuing this traditional approach, is not knowing the benefits that account based marketing can reap for their businesses.

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The transformational power of accurate marketing data

Published on Tuesday, September 19th, 2017

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The digital world is brimming with all sorts of marketing campaigns. Businesses are trying to outshine their competition and the competition just seems to rising by the day. This has resulted in the need for creating campaigns that not just work for the business, but are also able to add value to the consumers.

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