Published on Tuesday, February 21st, 2017
What is competitive intelligence? At a basic level, it’s about understanding what’s going on in the world beyond your business, so that you can become more competitive. Competitive intelligence requires you to learn as much as possible, as quickly as possible about your industry, your competitors, and what’s going on in your market, so you can face the challenge of becoming successful with the power of in-depth knowledge.
Published on Thursday, February 16th, 2017
Today’s customers expect targeted communication solutions, while modern marketers have access to larger amounts of data than before. This combination should mean that companies are building customized approaches to interacting with their customers. Unfortunately, we’re all dealing with so much data that we can end up missing problems in the masses, such as inaccurate data, incomplete records, inconsistent information, and more.
Published on Tuesday, February 7th, 2017
3 years ago, Corporate360 began their start-up journey with a 5-member team in a small town called Pathanapuram in Kerala. Corporate360 started operations in a restored tourist home facility. They had been working hard since then and created over 100 digital jobs in rural Kerala and opened Kerala’s first rural IT Park wholly owned by a startup. It further plans to increase its staff over a period of time.
Published on Tuesday, January 31st, 2017
When we talk about data cleansing we’re referring to removing inaccurate records from your database. It could be duplicate, old, incorrect or incomplete data from marketing lists and CRMs. Data includes your customers’ emails, addresses, job titles, and phone numbers. Even birthdays and some social media handles, in some cases.
Published on Tuesday, January 24th, 2017
The B2B market is hard to crack. As a result of which, B2B businesses and marketers have been resorting to purchasing transactional data and external marketing lists to back their marketing as well as advertising campaigns. However, this age old tradition doesn’t bring them results that can be equated with the efforts they put into their marketing campaigns and of course, the budgets they set aside for them.
Published on Tuesday, January 17th, 2017
Here are 5 simple TIPS for a B2B Marketer to close more deals.
Listening to the client is the most important skill to master closing more deals. When communicating with a prospect, always ask open-ended questions to learn more about their business needs. This makes the client to feel like an individual which emphasizes the fact that their business is very important. Also, don’t forget to ask follow-up questions to show that you have listened to their business needs.