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Stay Up-To-Date On B2B Marketing Data Best Practices

5 Email Marketing Tips That Need Data For Effective Results

Published on Tuesday, July 18th, 2017

Email marketing list_1

Emailing ranks as one of the top most online activity of internet users. It is not just the most effective channel for business marketing, but also customer retention. In fact, 90% of customers prefer email as the point of contact between them and a business.

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Saving B2B Marketers From The List Mafia

Published on Tuesday, July 11th, 2017

7_TiredBusinessman

Since growing an email list organically takes forever, most B2B marketer and marketing agencies rely on transactional data and external marketing lists for their marketing, and advertising campaigns.

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4 Tips for Successful Big Data Marketing

Published on Tuesday, July 4th, 2017

29_office_ fitness_sports

The abundance of data or Big Data as we like to call it, has ushered in an era of data-driven marketing. Massive volumes of data from the various digital channels, is providing marketers with valuable customer insights to create more personalized, relevant and effective marketing campaigns.

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Why Lead Quality Is More Important Than Quantity

Published on Tuesday, June 27th, 2017

Data-as-a-Service

Biggest challenge B2B marketers face is finding the right data to back their marketing and advertising campaigns. Most of them rely on transactional data and external marketing lists to get leads for executing their campaigns. However, such data sets are mostly incomplete, outdated and lack analytics and actionable insights and are hardly ever refreshed.

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4 Costly Mistakes To Avoid In Your Account-Based Marketing Campaigns

Published on Tuesday, June 20th, 2017

Account Based Marketing

While account-based marketing is a no-brainer for B2B enterprises, there are mistakes to avoid in its implementation. This article explores 4 of such mistakes and how to avoid them.

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5 Sales Prospecting Tips For Better Results

Published on Tuesday, June 13th, 2017

Sales prospecting

Sales prospecting refers to the process through which companies reach their potential customers in order to find more business. Essentially, sales prospecting is the first part of every sales process. It comes before follow-up communication, qualification of leads and sales activity, and that’s why at Corporate360, we take it seriously to help our customers.

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