Published on Thursday, May 25th, 2017
In B2B, it’s not enough to simply have Facebook likes or Twitter followers. B2B content takes a lot of work. Getting the attention of these prospects requires way more than just food snaps, jokes and cat videos. A collaborative approach that builds competitive marketing intelligence will help you personalise your campaigns.
Published on Tuesday, May 16th, 2017
The present state of the market is highly competitive — especially in the B2B space. Businesses are constantly seeking innovative ways to break into new markets, win new clients, and launch more products and services before the competition does. And this is why competitive intelligence has become vital for businesses
Published on Tuesday, May 9th, 2017
Maintaining accurate customer data in CRM systems can help identify upsell, cross-sell opportunities. Also, it helps to send relevant marketing materials to the right audience at the right time, which helps to improve branding. Integrated and quality data can help save sales reps 4+ hours a week from prospects research and help close 50% more deals.
Published on Wednesday, May 3rd, 2017
At Corporate360, we often have our head up in the cloud. The virtual cloud, that is. But we love coming back ‘down to earth’ and doing our part for this beautiful world. Our team has launched a new project, providing skills-based training to youths in a rural village Padam, Kerala. The southern Indian village is home to hundreds of people that need our help.
Published on Tuesday, April 25th, 2017
One of the biggest challenges B2B businesses face in marketing themselves is being able to reach out to the right set of people at the right time. More often than not these businesses rely on transactional data and external marketing lists to fuel their marketing as well as sales campaigns, and processes.
So with the competition increasing and trends changing every day, how do businesses ensure effective lead generation and swift sales pipeline creation?
Published on Monday, April 10th, 2017
Corporate360 offer a technology competitive intelligence data platform that allows your teams to track competitive install-base of enterprise software, hardware and cloud install-base to identify older version customers and design ‘take-out’ offers and up-sell/cross-sell campaigns. You can also identify opt-in permission based IT and LOB contacts, their social data and purchase triggers through our sales intelligence data platform.