Stay Up-To-Date On B2B Marketing Data Best Practices

The transformational power of accurate marketing data

Published on Tuesday, September 19th, 2017

Data-as-a-Service Cloud3

The digital world is brimming with all sorts of marketing campaigns. Businesses are trying to outshine their competition and the competition just seems to rising by the day. This has resulted in the need for creating campaigns that not just work for the business, but are also able to add value to the consumers.

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The four characteristics of a successful data driven marketer

Published on Tuesday, September 12th, 2017


Before we begin to talk about the important characteristics of a successful database marketer, it is necessary to understand the concept itself. Database marketing promotes a product or service using customer data (information) – existing and prospective – to generate personalized communication processes for any or all mediums.

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4 steps to get started on your Account-Based Marketing Campaigns

Published on Tuesday, August 29th, 2017

Account Based Marketing3

Successful B2B marketers have been making use of account-based marketing (ABM) for many years, but without knowing it by its name. According to ITSMA, ABM is the process of “developing and implementing highly-customized marketing campaigns to markets of one, i.e. an individual account or prospect”.

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Drive more sales with data driven B2B marketing campaigns

Published on Thursday, August 24th, 2017

B2B Marketing2

B2B marketers have to consistently work hard to ensure that their campaigns do well and generate a high ROI which, in turn, assists the company in producing revenue at a fast rate.

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Data-As-A-Service Cloud – Positive Impact On Marketing Data Industry

Published on Tuesday, August 8th, 2017


Big Data plays an important role in today’s global business ecosystem. B2B marketers, in particular, rely on such data to gain actionable insights for conducting marketing and advertising campaigns. However, the method they opt for to collate external marketing lists and transactional data hardly ever fetches results.

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4 Tips for Successful Outbound Marketing Campaigns

Published on Tuesday, July 25th, 2017


Outbound marketing is essential for any marketing effort that involves a business reaching out to customers with their value proposition, directly. A traditional tactic for outbound marketing had been sending out direct emails. But outbound marketing today can be executed in different ways that are designed to grow your business in this competitive industry.

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